Bitmine Announces $200M Investment in MrBeast’s Beast Industries

Bitmine Immersion Technologies has announced a $200 million equity investment into Beast Industries, the media company founded by YouTube star MrBeast. The deal marks a significant expansion for the Ethereum treasury firm into the entertainment sector.

Bitmine Immersion Technologies (BMNR) announced a $200 million equity investment in Beast Industries, owned by renowned content creator MrBeast. The transaction is expected to close on or around January 19. https://t.co/d0oOekvmjH

— Wu Blockchain (@WuBlockchain) January 15, 2026

The investment comes as Bitmine continues to accumulate substantial Ether holdings. The company now controls approximately 4.17 million ETH, representing 3.4% of the token’s circulating supply.

Tom Lee, Chairman of Bitmine, praised the content creator’s reach among younger demographics. He cited strong alignment between corporate and personal values as a driving factor behind the investment decision.

Beast Industries CEO Jeff Housenbold welcomed the new investors alongside existing venture capital backers. He noted plans to explore collaboration opportunities, including integrating DeFi into upcoming financial services offerings.

Expanding Crypto Holdings and Staking Operations

Bitmine purchased an additional 24,266 Ether over the past week alone. The acquisition lifted total crypto holdings to approximately 4.17 million ETH.

The company’s combined crypto and cash holdings now stand at roughly $14 billion. Cash reserves account for $988 million of that total.

Beyond Ether, Bitmine holds 193 Bitcoin and maintains a $23 million stake in Eightco Holdings. The diversified approach extends across multiple digital asset categories.

Staking activity has also increased significantly in recent weeks. Approximately 1.26 million ETH are currently staked, up 596,864 ETH from the prior reporting period.

Staking involves locking cryptocurrency to support blockchain network operations in exchange for yield. Bitmine is developing its own staking platform for deployment in early 2026.

Chairman Tom Lee has renewed calls for shareholder approval ahead of the annual meeting. The gathering is scheduled for Thursday in Las Vegas.

Lee emphasized that the company charter requires majority approval from outstanding shares. He warned that without additional share authorization, future Ether acquisitions could face limitations.

The proposed increase in authorized shares would support continued execution of Bitmine’s treasury strategy. Management views the expansion as essential for maintaining acquisition momentum.

South Korean Retail Traders Fuel Bitmine’s Rise

South Korean retail investors have emerged as major buyers of Bitmine stock throughout 2025. Net purchases from local traders reached $1.4 billion during the year, according to Korea Securities Depository data.

According to Bloomberg, despite an approximately 80% decline from its July peak, BitMine Immersion Technologies Inc. remains one of the most popular overseas stocks among South Korean investors in 2025, ranking second only to Alphabet Inc. South Korean retail investors have… pic.twitter.com/5WromUGgQd

— Wu Blockchain (@WuBlockchain) December 30, 2025

The stock became the second most popular overseas equity among South Korean investors. Only Alphabet Inc. attracted more net buying from the country’s retail trading community.

This buying activity persisted despite an 82% price collapse from Bitmine’s July peak. The stock had surged earlier in the year following the company’s strategic pivot announcement.

Bitmine transformed its business model from Bitcoin mining operations to building an Ether treasury. The shift positioned the U.S.-listed firm as a vehicle designed specifically to accumulate ETH.

Meanwhile, the company has attracted attention for its aggressive cryptocurrency acquisition strategy. Its holdings have grown substantially over recent months through consistent purchasing activity.

Following the Beast Industries announcement, both companies expressed enthusiasm about potential synergies. The deal is expected to close on or about January 19, 2026.

The investment represents Bitmine’s largest single deployment into a non-crypto venture. It signals growing ambition beyond pure digital asset accumulation.

Beast Industries aims to become the most impactful entertainment brand globally. The fresh capital injection supports that expansion objective across multiple content verticals.